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Like most parents, I love helping my kids learn more about something they're interested in. For example, right now, I spend a lot of time on YouTube with my 3-year-old son, who loves watching videos of car washes, Super Simple Songs, and about the universe. We’re not the only ones: Families worldwide are watching millions of videos on YouTube. And lately, those of us at YouTube have been working on a new way for our kids—and yours—to discover and explore videos on every topic in, well, the universe.

Today, we’re introducing the YouTube Kids app, the first Google product built from the ground up with little ones in mind. The app makes it safer and easier for children to find videos on topics they want to explore, and is available for free on Google Play and the App Store in the U.S.



Bright and playful design
Your 4-year-old may already be a swiping expert, but the app’s design makes it even easier to find Pocoyo or the latest episode of Sesame Street’s The Furchester Hotel. With larger images, bold icons and more, it’s fast and simple for little thumbs to navigate. And we’ve built in voice search so that even if your child can’t spell or type, they can still find videos of things they’re curious about.

Family-focused content
For years, families have come to YouTube, watching countless hours of videos on all kinds of topics. Now, parents can rest a little easier knowing that videos in the YouTube Kids app are narrowed down to content appropriate for kids. You can browse channels and playlists in four categories: Shows, Music, Learning and Explore. Or search for videos of particular interest to your family, like how to build a model volcano, math tutorials, the amazing (and endless) world of trains—and everything in between.

Along with favorites from DreamWorksTVJim Henson TV, Mother Goose Club, Talking Tom and Friends and more, your kids can watch new series from YouTube channels they already like. Discover new facts about dinosaurs from National Geographic Kids; learn about technology from Reading Rainbow; or watch Thomas the Tank Engine leave the world of Sodor for the first time in 70 years to travel the globe. Plus, more new videos are coming soon from beloved YouTubers like John and Hank Green of the Vlogbrothers and Stampylonghead.

Parental controls
We realize every family is different, so we’ve built options into the app that help you control the experience for your kids:
  • Timer: Let the app be the bad guy with a built-in timer that lets you limit kids’ screen time. The app alerts your child when the session is over, so you don’t have to. (You’re welcome. ;) )
  • Sound settings: Sometimes you need a little peace and quiet! You have an option to turn off background music and sound effects, so your kids can keep watching while you catch a breather.
  • Search settings: If you’d rather limit your children to just the pre-selected videos available on the home screen, you can turn off search.
  • Product feedback: Our goal is to improve YouTube Kids all the time, so we’ve included a space for you to give us your feedback.



YouTube Kids is available for free starting today in the U.S. on Google Play and the App Store, and will soon be available on Kurio and nabi kids’ tablets.

This is the first step toward reimagining YouTube for families, but with your help, the app will continue to get better over time. We’re excited to start this chapter with you—so from our family to yours, enjoy!

Shimrit Ben-Yair, mother of two and YouTube Kids Group Product Manager, recently watched “How Big is the Universe” with her kids, along with countless “car wash” videos.

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The last great battle for big game ad supremacy was waged last week as votes for your favorite ads came flooding in. Not only was this the biggest year ever for big game ads on YouTube, this was a banner year for the ads on the YouTube AdBlitz channel.

With nearly 40 percent more total votes cast this year than last, this year’s fan favorite received 60 percent more votes than last year’s top pick. And which brand landed on top of the list this year?

Congrats to Nissan, voted by fans to be their Favorite Super Bowl Commercial of 2015. Nissan tugged your heartstrings showcasing their “With Dad” commercial, and garnered the most votes against some very stiff competition to become the YouTube AdBlitz 2015 Champion!

 

Here are the rest of the top 5 favorite big game ads as determined by your votes: Landing in second place is Clash of Clans’ “Revenge” spot featuring one “Angry Neeson.”

 

In third, Dodge inspired us with some generational “Wisdom.”

 

Last year’s winner, Budweiser, had another strong showing with their “Lost Dog” commercial coming in fourth.

 

And rounding out our top 5 is Jeep, who explored the beauty of the globe with “Beautiful Lands.”

 

Visit the AdBlitz channel to watch all of this year’s big game ads.

Matthew Williams, Sports & Gaming Sponsorships Project Manager, recently watched "GoPro: Afterglow - Night Skiing.”

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This year’s football season might be done and dusted, but the battle for most popular big game ad is still in play. To see how trends have played out in the days since the game, we took a look at the top trending videos, facts, and stats about big game ads on YouTube.

We found that viewership is growing faster than before - people have watched more big game ads and teasers in the first six weeks of 2015 than all 52 weeks of 2014. More than 7M hours of big game ads and teasers have been watched on YouTube, up from 6.3M hours for all of 2014.

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Liam cinches his “Revenge”

One of the surprise hits this week was Clash of Clan’s “Revenge” ad featuring Liam Neeson. The spot gained over 20M views this week alone and now clocks in at more than 30M views, making it the most viewed big game ad on YouTube so far. Here’s a look at viewership of game day ads over time, from a report by Pixability:

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(Source: Pixability report “Super Bowl Ads on YouTube,” February 5)

Beards and selfies infiltrate top trending ads
As expected, puppies and celebrities dominated the top trending ads on YouTube. But there were also some lesser-reported trends that spanned across the top game day ads. We found that:

  • Half of the top 10 ads featured men with beards
  • 21 different types of animals (animated or otherwise) made an appearance
  • Two ads had people taking selfies
  • Two ads featured no dialogue at all
  • One: the total number of “Angry Neesons”

Here’s a list of the top trending game day ads on YouTube (based on views as of 2/6):

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There are still three more days to cast your vote for your favorite ad of the game. Visit our AdBlitz channel to cast your ballot before voting ends on February 9 at 11:59 p.m. ET.

Kellen Spadafore, Insights at Google, recently watched “Super Bowl XLIX: Patriots vs. Seahawks highlights.”

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From a “super brawl” to a giant lion, yesterday’s big game was filled with many notable moments. That’s true on YouTube and Google too—people watched more game day ads and teaser videos on YouTube than ever before, YouTube hosted its first-ever halftime show, and a throwback PSA became a top trending search term. Here’s a look at the top trending searches, videos and more across Google and YouTube:

Battle of the brands
As the battle for football supremacy was taking place on the field, a very different battle was raging across the country: Which ad would reign supreme? Whether via smartphone, tablet or laptop, people spent nearly 4 million hours watching game-day ads and teaser videos on YouTube—up from 2.2 million hours from this time last year.

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This year’s most popular ads came from a wide range of advertisers—newcomers and veterans alike. But one thing’s for certain—puppies, pranks, and Kim Kardashian continue to “break the Internet.” Here are the ads that scored big on YouTube so far:


YouTube has evolved to become the place brands go to engage with their audience before, during, and after the big game. That’s why revenue from our AdBlitz program set a new record this year, with brands investing more on YouTube around the big game than years past. And, we’ve hit a new record in watchtime across YouTube—the growth rate at which people are watching YouTube has nearly doubled in the last year, leading to the fastest growth we've seen in years.

Tom Brady and Missy Elliott dominate on search
While people turned to YouTube to watch the ads, people turned to Google to search for everything from “how old is Tom Brady” to “buffalo chicken dip recipes” to “Katy Perry Halftime performance.” Before kickoff, people asked Google “Why did John Travolta call Idina ‘Adele’?”—a throwback to John Travolta’s infamous mispronunciation of National Anthem performer Idina Menzel's name at the 2014 Oscars. Searchers were also interested in Menzel’s performance (or researching prop bets), asking “How long will it take Idina to sing the National Anthem?”

Tom Brady, Marshawn Lynch and Russell Wilson were the top three searched players before, during and after the game. Thanks to some standout in-game performances, by the end they were sharing the spotlight: Rob Gronkowski and Chris Matthews (replacing Richard Sherman and Kam Chancellor). And MVP Tom Brady wasn’t just an MVP on the field—he captured the title of “Most Searched Quarterback” in every state except for the Seahawks’ home Washington.

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Of course, for many people the halftime show is the highlight of the night, and Katy Perry’s performance delivered. She came in on a lion, danced with sharks and went out on a star—one that was, for some, reminiscent of NBC’s old “The More You Know” PSAs. The phrase "The More You Know" spiked 190x in search for the 10 minutes after Katy’s starry flight. And although Missy Elliott was a late addition to the halftime lineup, she was a popular topic in search. Top questions related to Missy Elliott included “When was Missy Elliott popular?” and “How does Katy Perry know Missy Elliott?”

A very YouTube halftime show
For the first time ever, this year YouTube hosted a Halftime Show produced by Collective Digital Studio, with the help of more than 25 YouTube creators including Epic Meal Time's Harley Morenstein as host, Rhett & Link, Toby Turner, Freddie Wong and Tyler Ward. From Kurt Hugo Schneider’s "Epic Patty Cake Song" to the “Elephant’s Toothpaste” science experiment with Science Bob, the show delivered a one-of-a-kind experience for YouTube fans.



With the last touchdown scored, we’re taking votes for your favorite ad, so visit our AdBlitz channel to cast your ballot before voting ends on February 9 at 11:59pm ET. Thanks for making this year our biggest game ever.

Whether you’re a loyal 12th man or a Boston fan for life, chances are you turned to YouTube and Google to watch your favorite ads, answer your questions or witness a new generation of halftime entertainment. We’re happy we could be a part of your game.

Posted by Riki Nakasuji, Sports & Gaming Sponsorships Manager, recently watched “Top 10 Super Bowl games of all time.”

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Every year you’ve searched for “NFL” on Google Search and YouTube more and more, and now, we can scream like the loudest, body-painted fan: GAME ON!

It’s pretty simple: On any screen you watch YouTube, NFL’s YouTube channel will bring you the sights and sounds this week in Arizona, from pre-game analysis to the highlights that everyone will be talking about. After the Super Bowl, don’t let the worst Monday of the year get you down. NFL’s YouTube channel will post more videos all through the offseason.

And when the 2015-2016 season kicks off, you can get right back to watching more “no way he caught that” plays from Odell Beckham Jr., more “no way he completed that” throws from Aaron Rodgers, and analysts telling you which players on the Patriots can boost your fantasy football score. And you can find it all instantly, just with a simple Google search for any team.
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We’re thrilled to hit the gridiron with you for Pats-Seahawks, and for all the excitement in the season to come. Enjoy the game on Sunday.

Tim Katz, Sports Partnerships Manager, recently watched “Russell Wilson 2014 season highlights.”

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The YouTube AdBlitz is back, which means that the Super Bowl ad season is officially underway. Last year, you watched more than 6.3 million hours' worth of Super Bowl ads on YouTube. That's enough time for you to fly from Phoenix to the moon and back 87,500 times, watch every NFL game in history 138 times, or listen to Katy Perry's "Roar" 84M times. In other words ... there are a lot of you who watch football for the ads!

The cutest puppy in history, British villains driving sports cars, and iconic music sensations were some of the big winners on YouTube AdBlitz last year. Will there be new contenders this year, or will the powerhouses reign supreme?

Here’s the full rundown of what you’ll find on this year’s AdBlitz channel:

  • Teasers: Super Bowl ads were watched more than 160M times on YouTube before last year’s game even began. Commercials that were released on YouTube before they aired during the game drove approximately 2.5X more views on average than commercials that were released on game day. Once again, YouTube will host a teaser gallery where people can watch advertiser submitted pregame ads all in one place.
  • Game Day Commercials: You’ll also find all the advertiser-submitted game-day commercials on our YouTube AdBlitz channel uploaded as soon as the ad is aired on TV.
  • YouTube Halftime Show: For the first time, YouTube will host a Halftime Show produced in collaboration with Collective Digital Studio that will be live streamed on the AdBlitz Channel. Filmed at the YouTube Space in L.A., the show will feature more than 20 YouTube creators and musicians with over 60M combined subscribers including Harley Morenstein from EpicMealTime, Freddie Wong, Rhett and Link, Toby Turner and more.
  • Postgame Gallery: This year, we’re introducing a postgame content gallery where advertisers can continue the conversation with their audience by providing follow-on or behind-the-scenes footage of their Super Bowl spot.
  • Postgame Voting: Don’t forget to have your say on your favorite Super Bowl ad. After the game ends, visit the AdBlitz channel to vote for and share your favorite Super Bowl commercials. You’ll have until 11:59 p.m. ET on February 9 to cast your vote.

For the next month, YouTube is your go-to destination for all your Super Bowl ads entertainment. Visit youtube.com/adblitz from your smartphone, tablet or desktop to watch, share and vote for your favorite spots this season.

Riki Nakasuji, Sports & Gaming Sponsorships Manager, recently watched “The Bay Area in 4K.”

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Cross-posted from the Google Blog

Every year since 2010, President Obama has turned to YouTube and Google after his State of the Union speech to answer questions that are top of mind for the American people. Asked through YouTube video submissions or live via Google+ Hangouts, these questions always bring an interesting perspective to the issues the president addresses in his speech. This year we’re doing something we’ve never done before: bringing a handful of YouTube creators directly to the White House to talk with the president in person in a live broadcast on Thursday, January 22.

YouTube creators Bethany Mota, GloZell Green and Hank Green will interview President Obama about the top concerns facing them and their audiences. Over the next few days, the creators will ask you to share the questions you have for the president, some of which may be asked during the interview. In years past, people across the United States have used this interview to ask important questions about jobs, immigration and even Valentine’s Day. Use #YouTubeAsksObama on social media to suggest issues that are important to you or any questions that are on your mind.

 

Finally, don’t forget to tune in on January 20 at 9 p.m. EST to watch the State of the Union address, as well as the Republican response, live on YouTube.